SHIB, a leading DeFi cryptocurrency ecosystem, announced that the Italian restaurant Welly, using the Shibarium blockchain, has opened a second location in Reggio Emilia. This new site, which offers indoor dining and to-go options, is Welly’s most expansive concept yet.
Originally a food stand in Naples, Welly now also caters events. Both the Naples and Reggio Emilia locations feature designs shaped by the SHIB community and created by award-winning Spanish architecture studio MASQUESPACIO, with curved walls, spacious dining areas, and neon light boxes showcasing Welly NFT characters.
Welly Expands with New Location and Future Plans
The Reggio Emilia franchisees, Federico Foroni and Enrico Damiani, are enthusiastic members of the Welly and SHIB communities. The opening of this new location will be celebrated with a local community event featuring music on June 15, 2024.
“Welly is an experience unlike any other in the world of cuisine and is completely built on the input of customers and the passionate online community,” said Welly evangelist and spokesperson Gianmaria D’Aniello. “We look forward to bringing this unique, one-of-a-kind experience to more locations in Italy, new locations in the United States, and elsewhere in the world.”
Web3 and the Shibarium blockchain have been key components for Welly’s brand identity and food operations, with more innovations to come, including a farm-to-table tracing system. Currently, the Welly menu includes burgers, fried chicken sandwiches, and fries (or patatine fritte), with plans to add vegan and gluten-free options in the future.
Welly and SHIB: Expanding Together
“The Welly locations are two of the most exciting ‘projects’ within the entire SHIB ecosystem,” said Shiba Inu Lead Developer Shytoshi Kusama. “These real storefronts serve customers every day, and Web3 is working together to augment the capabilities and reach of both. As Welly expands, SHIB and Shibarium will be there to help franchisees meet their goals.”
Welly was conceived to bring blockchain concepts to a real-world food franchise for individuals seeking something new, innovative, healthy, and tasty. Initially opening as a restaurant in Naples, Italy, in 2021, Welly rebranded and partnered with SHIB. Now, it is a reference point in Naples for all chicken lovers and beyond. With a large menu filled with exclusive recipes from renowned young chef Flynn McGarry, Welly aims to offer high-quality meals in the fast food world.
SHIB continues to expand its community and potential partnerships across several verticals beyond food service, including internet and Web2 interoperability (D3 and the .shib top-level domain), philanthropy (the Manny Pacquiao Foundation), and media and entertainment (Content Delivery & Security Association). To learn more about partnering with SHIB, please visit SHIB.
Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.
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