Brazilian fintech company Meliuz is preparing to make a bold leap into the world of digital assets by positioning Bitcoin as the centerpiece of its corporate treasury strategy.
In an April 14 statement, the firm revealed it would seek shareholder approval on May 6 to formally adopt Bitcoin as its primary strategic asset, while maintaining its existing focus on cashback and financial technology services.
From Cashback to Crypto
The company emphasized that its core operations won’t be disrupted, but future Bitcoin acquisitions would be driven by operational cash flows.
Meliuz also hinted at exploring new avenues to generate Bitcoin for shareholders—either through its regular business activities or through broader financial initiatives.
For shareholders who may be hesitant about this strategic shift, the company is offering an exit option. Those who held shares before April 14 and do not support the proposed pivot will have the opportunity to request reimbursement, giving dissenting investors a formal path to opt out.
Meliuz Stock Soars
In the trading session following the announcement, the Meliuz stock (CASH3) jumped over 14%, rising from 3.28 to 3.76 Brazilian reals on the São Paulo Stock Exchange. Over the course of five days, shares have gained more than 27%, now trading at around 3.85 reals.
The surge reflects growing investor optimism around Bitcoin’s adoption by publicly traded companies. Meliuz’s decision to test the waters came earlier this year in March, when its board greenlit the allocation of up to 10% of its cash reserves to Bitcoin. The firm acquired 45 BTC for approximately $4.1 million, making it one of 12 public companies to add Bitcoin to their balance sheets in Q1 2025.
According to Bitwise, public companies collectively purchased 95,431 BTC during the first quarter of 2025, bringing the total corporate-held Bitcoin to around 688,000. Meliuz joins a growing list that includes video platform Rumble and MicroStrategy, which just added another 3,459 BTC for $285.5 million.
