World Liberty Financial, a decentralized finance (DeFi) project connected to former U.S. President Donald Trump and his three sons, is set to launch its token sale next week.
According to a roadmap shared with prospective investors, the sale aims to raise $300 million by selling 20% of the token supply at a fully diluted valuation of $1.5 billion.
The roadmap indicates that this is the initial phase, and further token sales are expected. In a prior X Spaces discussion, project co-founder Zak Folkman revealed that 63% of the token supply would eventually be sold to the public. The remainder will be divided between user rewards (17%) and the project’s team (20%).
Token Details and Governance Features
World Liberty Financial’s token (WLFI) will be a governance token, allowing holders to vote on the platform’s future development. However, these tokens will be non-transferable for the first 12 months, regardless of potential community votes to change this policy. Despite the lack of transferability, governance features will be functional immediately.
Project Overview
The project is co-founded by Steve and Zach Witkoff, Zak Folkman, and Chase Herro. It aims to drive mass adoption of digital assets via a regulatory-compliant platform for alternative finance. Donald Trump is featured as the Chief Crypto Advocate, with his three sons as Web3 Ambassadors. The team also includes notable industry figures like Luke Pearson from Polychain Capital and Corey Caplan from Dolomite.
Roadmap and Phases
The project will roll out in three phases:
- DeFi Lending Platform: The first phase will introduce a DeFi lending service similar to Aave, launching on the Ethereum Layer 2 network Scroll. The service will allow users to lend and borrow cryptocurrencies like bitcoin, ether, and stablecoins. World Liberty Financial has already begun a governance proposal to deploy an instance of Aave V3.
- Integration with Exchanges: In the second phase, the platform plans to integrate with exchanges, providing on-ramp and off-ramp solutions tied to onchain know-your-customer (KYC) protocols. Additionally, the project intends to issue a stablecoin-based credit card for real-world spending.
- Fractionalization of Real-World Assets: The final phase will involve fractionalizing real-world assets, including hotels and sports clubs. The platform also seeks to obtain regulatory licenses to operate as a settlement platform for stablecoins.
Regulatory and Investor Details
World Liberty Financial is currently open to accredited investors in the U.S. and qualified investors in the UK, with availability for investors outside these regions. The project has criticized what it calls “outdated” U.S. regulations that limit access to digital asset investments.
The roadmap emphasizes that the plan is subject to change, and the project did not respond to requests for comment.
