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Some investments attract more attention than others in the world of crypto. This is the case with World Liberty Financial (WLFI), a project backed by members of the Trump family, which has just made a strong move with a $2.5 million investment in Ethereum via Cow Protocol. Beyond the simple purchase, this operation highlights a bold strategy and a renewed confidence in the potential of the Ethereum ecosystem.
A strategic crypto investment that makes noise
In the vast chessboard of crypto, every move counts. But when World Liberty Financial (WLFI), a project backed by members of the Trump family, decides to make such a significant move as a $2.5 million investment in Ethereum via Cow Protocol, all eyes immediately turn to this strategic move.
Executed on December 20, 2024, this transaction, far from being trivial, illustrates a clear ambition: to establish WLFI as a major player in crypto while consolidating its portfolio with an asset as robust as Ethereum (ETH).
Cow Protocol, often seen as a silent architect, has been the ideal playground for this acquisition.
Thanks to its optimization system for exchanges, this protocol ensures smooth, secure, and, above all, best-priced transactions. For WLFI, this choice is not trivial: it reflects a deep understanding of the complex mechanisms of the crypto market.
But behind this operation lies a broader vision. The integration of the USDe stablecoin from Ethena Labs into the WLFI ecosystem plays a key role.
This is not just a stable currency, but a strategic tool to enhance the overall liquidity of the project, while offering tangible benefits to investors and users.
A bold expansion plan and a clear vision
WLFI has not been content with just this one bold move. Since November 2024, the organization has invested no less than $45 million in a carefully selected group of cryptos such as Chainlink (LINK), Aave (AAVE), and Wrapped Bitcoin (cbBTC). Each investment seems to sketch a methodical plan: strengthen the pillars of the crypto ecosystem and ensure stable returns over the long term.
The approval of the integration of a custom Aave v3 protocol by AaveDAO adds an extra layer to this ambitious strategy.
Thanks to this initiative, users will be able to borrow and lend assets like ETH, USDC, or WBTC, while generating attractive returns. WLFI’s commitment to redirecting 20% of production fees and 7% of its overall token supply to AaveDAO demonstrates a willingness to align its interests with those of the DeFi community.
But WLFI is not navigating alone. Influential figures like Justin Sun, the founder of Tron, have also participated in the project, injecting nearly $30 million and offering their strategic expertise as advisors. This synergy between influential players and innovative technologies creates a solid dynamic for the future of WLFI.
A clear roadmap for the future
WLFI’s stated goal is ambitious: to raise $300 million through the sale of its native tokens. To date, the project has already surpassed the $72 million mark, proving that investor confidence is present. The integration of the USDe stablecoin from Ethena Labs has played a key role in this success, significantly increasing liquidity and rewards for users.
Beyond the numbers, it is WLFI’s philosophy that attracts: a cooperative, transparent model that is resolutely forward-looking. The DeFi ecosystem, often seen as unstable and speculative, finds here a player ready to play the card of strategic stability. Meanwhile, El Salvador defies the IMF and continues its Bitcoin purchases.
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Fasciné par le bitcoin depuis 2017, Evariste n’a cessé de se documenter sur le sujet. Si son premier intérêt s’est porté sur le trading, il essaie désormais activement d’appréhender toutes les avancées centrées sur les cryptomonnaies. En tant que rédacteur, il aspire à fournir en permanence un travail de haute qualité qui reflète l’état du secteur dans son ensemble.
DISCLAIMER
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.
