Tether’s Subtle Strategy For 2025



19h05 ▪
3
min read ▪ by
Mikaia A.

Which investment should be prioritized for 2025? This question occupies the minds of investors. Tether, famous for its stablecoin USDT, seems to have promising avenues. Between crypto, AI, and bold new projects, the company is redrawing the boundaries of digital finance. Its CEO, Paolo Ardoino, reveals a strategy where Bitcoin, Rumble, and peer-to-peer communication technologies are positioned as the spearheads of innovation.

Illustration of a person attracted by bitcoin and oilIllustration of a person attracted by bitcoin and oil

Bitcoin and USDT: concrete uses for the real world

Tether is no longer just the heavyweight of stablecoins with its USDT. In 2025, the company aims to transform Bitcoin (BTC) into a practical tool for daily life. “Our commitment is aimed at hundreds of millions (probably already billions) of people in our network,” declares Ardoino on X.

The stablecoin is no longer just a speculative instrument: Tether is working to deploy concrete use cases for Bitcoin and USDT in the real world. Objectives:

  • Develop P2P applications for free and decentralized communication;
  • Explore private AIs to protect personal data;
  • Introduce solutions in the oil sector in the Middle East.

And that’s not all: Tether is ramping up efforts in the crypto mining sector in Latin America, thus consolidating its role as a strategic player in rapidly digitizing economies.

Rumble: the audacity of a $775 million bet for Tether

Tether is not just competing in the crypto space. Its $775 million investment in Rumble, YouTube’s rival, marks a turning point. With $250 million injected right from the first transaction, the goal is clear: to make Rumble a champion of decentralized video.

Rumble’s CEO, Chris Pavlovski, revealed that the deal was finalized in just one month. An achievement that caught the attention of social media star Dave Portnoy, surprised by this lightning speed: “So fast?“.

This colossal investment aligns with Tether’s ambition to promote so-called “fundamental freedom” technologies: AI, crypto, and peer-to-peer communication tools.

With one foot in decentralized entertainment, Tether is establishing itself as a player that knows how to take risks, but always with a clear vision.

In conclusion, if Tether is investing in Bitcoin, it is also because its CEO prefers it to Ethereum, viewing it as a pillar for real digital usage in the future.

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Mikaia A. avatarMikaia A. avatar

Mikaia A.

La révolution blockchain et crypto est en marche ! Et le jour où les impacts se feront ressentir sur l’économie la plus vulnérable de ce Monde, contre toute espérance, je dirai que j’y étais pour quelque chose

DISCLAIMER

The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.





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