A recent survey by Bitwise, an asset management firm, shows increasing interest in cryptocurrency among US financial advisors. The survey, conducted from November 14 to December 20, 2024, found that 56% of advisors are more likely to invest in crypto after the 2024 elections. This indicates a shift towards integrating crypto into mainstream financial portfolios.
In 2024, 22% of advisors included crypto in client portfolios, a rise from 11% in 2023. Client interest is also high, with 96% of advisors receiving inquiries about cryptocurrency last year.
Among those already investing in crypto, 99% plan to maintain or increase their investments in 2025. Bitwise’s Chief Investment Officer, Matt Hougan, noted that 2024 marked a significant moment for crypto adoption, as advisors are recognizing its potential. However, challenges remain, as two-thirds of advisors still lack direct access to crypto for their clients.
Access to crypto investments is limited, with only 35% of advisors able to directly purchase crypto for clients. Many advisors prefer crypto equity ETFs for market exposure without direct investment in cryptocurrencies. Regulatory concerns have also been a barrier, but in 2024, only 50% of advisors cited regulatory uncertainty as a major issue, down from previous years.
The survey indicates a change in attitude among advisors who were once hesitant about crypto. In 2024, 8% of these advisors considered investing in crypto, which has now increased to 19%. This suggests a growing acceptance of crypto as a viable asset class.
The Bitwise survey included 400 financial advisors from various sectors in the US. Looking ahead, 2025 is expected to be a crucial year for crypto in financial advisory, with rising demand, improved regulations, and new investment products likely to drive further adoption.
