In order to facilitate the conversion of cryptocurrency to travel loyalty points, Crypto.com today announced a collaboration with ALL, Accor’s loyalty program and booking platform.
Users may now convert cryptocurrency to reward points straight from the Crypto.com App thanks to a market-first cooperation with ALL.
With over 5,600 hotels globally, the program will first be offered in the UK, EU, and Switzerland. Users of Crypto.com who are also ALL members will be able to convert more than 20 supported coins, such as $BTC, $ETH, and $CRO, into loyalty points via the program, which they can then use to pay for travel and hotel stays throughout the world.
Eric Anziani, President and COO, from Crypto.com stated:
“Giving our users as much opportunity to utilize their crypto for everyday spending and payment remains a vital mission for our company and this collaboration with ALL is another huge milestone on this mission. We are really excited to be collaborating with the loyalty programme in this market-first endeavour to bring their loyal customers and our loyal users together and enable seamless conversion of crypto to Reward points. As the partnership grows we also look forward to exploring the opportunity for ALL members to redeem loyalty points and convert them into crypto”.
Mehdi Hemici, Chief Loyalty and E-commerce Officer, from Accor stated:
“This pioneering partnership opens new opportunities for Crypto.com users to experience the exceptional variety of our leading hotel brands by simply converting their crypto holdings into hotel nights. With over 5,600 hotels in 110 countries, ALL enhances the Crypto.com experience.”
Crypto.com members will get 10% CRO cashback on any cryptocurrency-to-loyalty points conversion during the program’s initial period, which begins today. After users input their ALL membership number, a newly integrated feature in the Crypto.com App allows them to easily convert cryptocurrency to points.
https://help.crypto.com/en/articles/10221071-how-to-convert-crypto-to-accor-live-limitless-all-reward-points provides further details.
