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Ford Motor Co (NYSE: F) has reported a slight decline in its first-quarter U.S. sales, with figures dropping by 1.3% from the previous year. The total sales for the quarter amounted to 501,291 units, a decrease from 508,083 units.
This downturn is primarily linked to the discontinuation of certain models, notably the Ford Edge SUV, which faced a significant 94% reduction in sales as dealers focused on clearing out existing stock. Despite this overall decline, Ford’s retail sales, excluding fleet business, demonstrated a positive trend with a 5% increase year-over-year.
This uptick was supported by a notable surge in March, where retail sales rose by 19%, driven by consumer anticipation of upcoming tariff-related price increases.
Auto Industry’s Concerns Over Tariffs
The auto industry is currently on edge as it prepares for the ramifications of new tariffs announced by President Donald Trump. These tariffs include a 25% levy on imported vehicles and are set to take effect this week.
The industry anticipates further reciprocal tariffs, which could exacerbate the situation. In light of these developments, J.D. Power has forecasted strong sales for March as consumers rushed to make purchases before the anticipated price hikes.
The looming tariffs have created an environment of uncertainty, prompting consumers and manufacturers alike to brace for potential impacts on pricing and sales volumes.
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F Stock Brief
Ford’s stock has experienced fluctuations in response to these developments. As of April 1, 2025, the stock opened at $10.10 and was trading at $9.935 by 10:37 EDT. The day’s trading saw a low of $9.89 and a high of $10.17. Over the past 52 weeks, the stock has ranged from a low of $9.06 to a high of $14.85.
The company’s market capitalization stands at approximately $39.5 billion, with a dividend yield of 7.48%. Analysts have set a target high price of $17.00 and a low of $8.00, with a mean target price of $10.4472. The stock is currently rated as a hold, with a recommendation mean of 2.96154.
Ford’s financial metrics reveal a trailing P/E ratio of 6.805 and a forward P/E ratio of 5.677, indicating potential undervaluation in the context of future earnings. The company’s book value is calculated at $11.312, with a price to book ratio of 0.878.
The debt to equity ratio is notably high at 358.603, reflecting significant leverage. The company reported a trailing EPS of $1.46 and a forward EPS of $1.75, suggesting potential earnings growth. With a total revenue of approximately $185 billion, Ford continues to be a significant player in the automotive sector.
Recent trading activity for Ford’s stock has shown variability. On March 31, 2025, the stock opened at $9.57 and closed at $10.03. The previous days also saw fluctuations, with the stock opening at $9.84 and closing at $9.72 on March 28, and opening at $10.26 and closing at $9.90 on March 27.
Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.
About the author
Tim Fries is the cofounder of The Tokenist. He has a B. Sc. in Mechanical Engineering from the University of Michigan, and an MBA from the University of Chicago Booth School of Business. Tim served as a Senior Associate on the investment team at RW Baird’s US Private Equity division, and is also the co-founder of Protective Technologies Capital, an investment firm specializing in sensing, protection and control solutions.
