Franklin Templeton Eyes Bitcoin ETP Launch in Europe – Coincu

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Key Points:

  • Franklin Templeton considers launching cryptocurrency ETPs in Europe.
  • Institutional interest in crypto assets is increasing.
  • Potential impact on Bitcoin and Ethereum’s market position.

Franklin Templeton is contemplating the launch of Bitcoin and cryptocurrency ETPs in Europe, managing assets worth $1.5 trillion.

This potential expansion could significantly boost institutional participation in cryptocurrency markets, strengthening digital asset integration in Europe.

Franklin Templeton Targets Europe for Crypto ETP Expansion

Global asset manager Franklin Templeton is exploring the possibility of launching Bitcoin and cryptocurrency exchange-traded products in Europe. David Mann and Roger Bayston of Franklin Templeton lead the initiative, emphasizing innovation in existing blockchain ecosystems. Blockchain technology, as noted by Bayston, has the power to revolutionize finance, creating significant opportunities for digital asset integration.

Institutional appetite for cryptocurrencies could be further legitimized by Franklin Templeton’s move. The focus on Bitcoin and Ethereum aligns with their strategic interests, though other coins may be included pending regulatory approval. Franklin Templeton’s initiative might reflect broader institutional trends toward stable, blockchain-backed financial products.

“Our prior products like the Franklin Bitcoin ETF and Franklin Ethereum ETF showcase this commitment to digital assets.” – David Mann, Bitcoin Magazine

Market responses have been favorable, with Bitcoin’s price rising to approximately $85,084 amid the positive sentiment surrounding potential institutional expansion. With Franklin Templeton’s plans in the spotlight, cryptocurrency commentators like Arthur Hayes have remained silent, yet the optimistic market outlook suggests growing confidence in institutional cryptocurrency adoption.

European Regulations Pave Way for Crypto ETPs

Did you know? Franklin Templeton’s launch of the Franklin Bitcoin ETF in January 2024 marked one of the first major U.S. institutional forays into cryptocurrency, setting the stage for potential European offerings.

Historical data shows Bitcoin trading at $84,999.67, registering a 0.79% 24-hour change, with a market cap of $1.69 trillion and a market dominance of 61.78%, according to CoinMarketCap. Recent trends demonstrate a 16.35% decline over 60 days, underscoring market volatility but continued institutional interest.


bitcoin-daily-chart-95bitcoin-daily-chart-95
Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 09:57 UTC on April 2, 2025. Source: CoinMarketCap

Coincu’s research team suggests that successful ETP launches may improve cryptocurrency’s integration through traditional finance. Regulatory frameworks in Europe will be crucial in shaping the timeline and terms for these products, potentially transforming financial and technological landscapes.



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