March 30, 2025
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GameStop Adds Bitcoin to Treasury Reserves

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The news was released on March 25, 2025, from the company’s headquarters in Grapevine, Texas. It signals a significant shift for the retail giant, which has been navigating choppy waters in recent years.

GameStop, a household name for gamers and investors alike, revealed that its board unanimously approved the update to its investment strategy.
GameStop Bets on Bitcoin for Future Stability
This move positions Bitcoin alongside more traditional assets in the company’s financial reserves. While the press release didn’t specify the amount of Bitcoin GameStop plans to acquire, the decision underscores a growing trend among corporations to diversify their holdings with digital assets.
The inclusion of Bitcoin as a treasury reserve asset is a clear sign that GameStop is thinking outside the box. With inflation concerns and economic uncertainty looming, many companies are looking for ways to hedge their bets, and GameStop appears to be no exception.
By embracing Bitcoin, the company is betting big on the future of cryptocurrency, hoping to ride the wave of its increasing adoption and value. This isn’t the first time GameStop has made headlines for bold financial moves. Its a 2021 meme stock frenzy fueled by retail investors on platforms like Reddit. This turned the company into a Wall Street darling almost overnight.
More About GameStop
Following GameStop Corp.’s announcement on March 25, 2025, the company’s stock saw a significant uptick in pre-market trading. The decision to integrate Bitcoin into its financial strategy appeared to resonate with the market, as traders anticipated potential gains from the cryptocurrency’s growing mainstream acceptance.
This surge in interest aligns with GameStop’s history of capturing attention with unconventional financial strategies. Such as its 2021 meme stock rally. As shown in the chart, GameStop’s stock price experienced a sharp increase. Climbing from around $25.00 to a peak of $28.79 by March 25, 2025.

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