- GameStop plans $1.3 billion note issuance and Bitcoin acquisition.
- CEO Ryan Cohen aims to shift towards digital assets.
- Michael Saylor endorses the strategic move on Twitter.
GameStop announced plans to issue $1.3 billion in Convertible Senior Notes due 2030 to institutional investors for general corporate purposes, including Bitcoin acquisition, as stated on March 27th.
This marks a significant shift for the company, aligning it with firms like Strategy and positioning itself in the digital asset space.
GameStop’s $1.3 Billion Bitcoin Investment Plan
GameStop is set to issue $1.3 billion in Convertible Senior Notes due by 2030. CEO Ryan Cohen confirmed that proceeds will be used to purchase Bitcoin, marking a shift toward digital assets. The company might also permit initial purchasers to acquire an additional $200 million in notes.
GameStop’s stock experienced a notable rise of approximately 14% following the announcement, reflecting immediate market reactions. This aligns with a trend of companies like Strategy leveraging convertible notes for Bitcoin investments.
Ryan Cohen, CEO, GameStop, – “GameStop is evolving. Our investment in Bitcoin represents a strategic move towards digital assets and blockchain technology.” (source)
Michael Saylor of Strategy welcomed GameStop’s move, tweeting support for Cohen.
Bitcoin Market Trends and Regulatory Implications
Did you know? Ryan Cohen’s decision mirrors Michael Saylor’s strategic note issuance for Bitcoin acquisition, a strategy that has positioned Strategy as the largest corporate Bitcoin holder.
Bitcoin (BTC), currently priced at $87,207.11, holds a market cap of $1.73 trillion with 60.75% dominance, as per CoinMarketCap. The 24-hour trading volume fell by 4.23%, echoing recent market volatility. Bitcoin showed a 2.29% rise over seven days but a 7.31% decrease over the past month.


The Coincu research team suggests that GameStop’s strategy could lead to potential long-term gains in value. However, it also highlights regulatory challenges and market volatility in adopting digital currencies.