GM, Ford Shares Dip and TSLA Rises as Trump Follows Through on Auto Tariffs

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Neither the author, Tim Fries, nor this website, The Tokenist, provide financial advice. Please consult our website policy prior to making financial decisions.

In a bold move aimed at revitalizing domestic manufacturing, President Donald Trump has announced a 25% tariff on imported automobiles and parts, effective April 3, 2025. This decision is part of a broader strategy to reduce the U.S. budget deficit and promote local industry.

While the tariffs are projected to generate $100 billion annually, concerns have arisen about potential increases in vehicle prices and a reduction in consumer options. The announcement has sparked varied reactions across the globe, with significant implications for international trade relations and the automotive industry.

Shares of General Motors and Ford Drop; Tesla Gains as Auto Tariffs Come into Effect

The stock market responded swiftly to Trump’s tariff announcement, with notable impacts on major automotive companies. Shares of General Motors (NYSE: GM) and Ford (NYSE: F) experienced declines, reflecting investor concerns over potential disruptions in their supply chains and increased costs.

GM’s stock, for instance, opened at $46.99, a significant drop from its previous close of $50.95, and traded within a range of $46.26 to $48.17 throughout the day. Despite this volatility, analysts maintain a “buy” recommendation for GM, with a target mean price of $61.81, suggesting optimism about the company’s long-term prospects.

Conversely, electric vehicle manufacturers Tesla (NASDAQ: TSLA) and Rivian (NASDAQ: RIVN) saw their stock prices rise, as investors anticipate a potential shift in consumer preferences towards electric vehicles in response to the tariffs.

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Trump’s Trade War Continues

International leaders have expressed strong opposition to the newly imposed tariffs, warning of potential repercussions for global trade. Canada’s Prime Minister and the European Commission President have criticized the move, suggesting it could escalate into a broader trade conflict.

Domestically, the United Auto Workers (UAW) union has welcomed the tariffs, viewing them as an opportunity to boost U.S. manufacturing jobs. UAW President Shawn Fain expressed optimism about the potential for job growth in the automotive sector, aligning with the administration’s goals of strengthening domestic production capabilities.

However, there are concerns about the economic impact on consumers, particularly those in the middle and working classes, who may face higher vehicle prices as a result of the tariffs.

The economic implications of the tariffs are multifaceted, with potential benefits and drawbacks. On one hand, the tariffs aim to stimulate domestic manufacturing and reduce reliance on foreign imports, which could lead to job creation and economic growth within the U.S. automotive industry.

On the other hand, the increased costs associated with the tariffs could be passed on to consumers, resulting in higher vehicle prices and reduced affordability for many Americans.

Additionally, the tariffs could have ripple effects across other industries, as they are part of a broader trade strategy that includes tariffs on goods like steel, aluminum, and computer chips. These measures could impact supply chains and production costs, affecting a wide range of sectors beyond the automotive industry.

Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.

About the author

Tim Fries is the cofounder of The Tokenist. He has a B. Sc. in Mechanical Engineering from the University of Michigan, and an MBA from the University of Chicago Booth School of Business. Tim served as a Senior Associate on the investment team at RW Baird’s US Private Equity division, and is also the co-founder of Protective Technologies Capital, an investment firm specializing in sensing, protection and control solutions.





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