- Google’s new policy supports the rising need for secure crypto storage solutions worldwide.
- UK advertisers must register with the FCA and meet strict advertising rules.
- Violations will get warnings with seven days to correct issues before actions follow.
Google announced updates to its monetary Products and Services Policy, permitting ads for hardware crypto wallets starting January 2025. This update reflects the increasing international demand for secure cryptocurrency storage solutions while ensuring compliance with local laws and regulations.
Source: Google Updates
Beginning January 15, 2025, advertisers can promote hardware wallets that securely store private keys for cryptocurrencies, NFTs, and digital assets. These wallets must not include services like buying, selling, or trading assets. Google’s policy ensures all advertisers comply with its certification standards and meet legal requirements in their targeted regions.
New Requirements for UK Advertisers
For marketers in the United Kingdom, stricter rules will apply to digital asset exchanges and wallet services. They must register with the Financial Conduct Authority and comply with relevant local laws. Additionally, Google requires UK-based businesses to complete its certification process before running any cryptocurrency-associated commercials.
Google has emphasized that these rules are part of a broader effort to ensure global compliance. All advertisers must meet regional legal standards and follow Google’s advertising policies to avoid penalties or account restrictions.
Google clarified that any violations of the updated policy will not immediately result in account suspension. Instead, advertisers will first receive a warning and at least seven days to correct violations before further action is taken. Advertisers can review Google’s Restricted Financial Products Certification guidelines for detailed instructions on maintaining compliance.
A History of Evolving Policies
The approach to virtual money promotion has changed over the years. In 2018, Google banned all cryptocurrency-related ads due to concerns about scams and trading volatility. However, the organisation revisited its policy in 2021, allowing ads from regulated crypto exchanges and account providers under strict conditions.
The latest updates highlight Google’s commitment to supporting the expanding digital asset sector while maintaining a secure advertising environment. By enforcing strict compliance rules, the company aims to balance market demand with the need for transparency and user protection.
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