Ripple Bets Big on US Growth With New Deals and Hiring

• Ripple’s US expansion highlights growing optimism in the crypto regulatory landscape.
• SEC appeal uncertainty looms, but a withdrawal could boost XRP market growth.
• XRP shows neutral bullish momentum, with potential for consolidation before breakout.

Ripple is shifting its approach to the US market in 2025. The company’s growing optimism reflects changes in the US digital asset landscape, particularly with the incoming Trump administration.

Ripple CEO Brad Garlinghouse says the optimism surrounding crypto in the US is well-earned, especially given the SEC’s previous regulatory stance. Ripple’s recent decisions show a renewed focus on the US market, signaling a positive outlook for the crypto sector.

Read also: Ripple Signs More U.S. Deals in Six Weeks Than in Previous Six Months

Ripple’s US Expansion: A Sign of Renewed Confidence

Ripple’s expansion in the US is becoming clear. Garlinghouse reports that 75% of the company’s open roles are now based in the US. This marks a change, as Ripple has hired primarily outside the country in recent years.

This shift aligns with growing optimism about the regulatory environment. Ripple also signed more US-based deals in the last six weeks of 2024 than in the previous six months.

This activity coincides with the belief that the SEC will likely drop its appeal in the Ripple case, which could ease regulatory pressure.

The SEC Appeal and Market Growth

Uncertainty around the SEC’s appeal remains a challenge for XRP’s price. The SEC must file its opening brief by January 15, and market participants are watching closely.

While the agency plans to appeal the Programmatic Sales of XRP ruling, incoming SEC Chair Paul Atkins could reverse this decision.

A withdrawal of the appeal would set a legal precedent, potentially leading to the approval of a US-based XRP spot ETF market. This could trigger growth for XRP and the broader crypto market.

XRP Price Shows Cautious Optimism

XRP’s current market performance indicates a cautious optimism. At a price of $2.39, XRP is experiencing a modest 0.45% gain in the last 24 hours. The RSI (Relative Strength Index) sits at 57.65, signaling neutral to slightly bullish momentum. 

The MACD (Moving Average Convergence Divergence) also points to mild bullish sentiment, with the MACD line above the signal line. However, the histogram suggests weakening momentum, hinting at potential consolidation or retracement before a breakout.