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The people who run the blockchain network Solana have taken down a controversial ad that was posted on its X account after getting a lot of negative feedback about its political messages about gender identity.
The caption for the March 17 Solana Accelerate conference’s more than two-and-a-half-minute advertisement is “America is back.” “Time to Accelerate” showed a man as “America” in a therapy session, saying he was thinking about new ideas, including crypto
The therapist tells him to “do something more useful, like think of a new gender,” and then he tells him to “focus on pronouns.”
As the discussion circles continue, the man breaks into a passionate monologue while loud patriotic music plays in the background. He says he wants to “build on-chain and reclaim my place as the beacon of innovation” and “invent technologies, not genders,” which seems to be a jab at progressive values.
Solana Faces Heavy Backlash for Its Ad on Gender Issues
Over 1.2 million people watched the ad, and it received more than 1,300 comments and 1,400 reposts before its deletion. Most comments criticized it for mocking gender identity and making fun of a highly debated political issue.
On March 18, Cinneamhain Ventures partner Adam Cochran posted on X that they rolled it back because it hurt their business, not because they felt it was wrong.
Solana has not said why it took out the advertisement. The Solana Foundation did not reply immediately to a request for comments.
“This is so fucking tone-deaf,” Sean O’Connor wrote on X. He is the operating chief at Web3 infrastructure company Blocknative.
“This is the ad you put out at a time when trans people are being denied passports and erased by the government?” he added”
President Donald Trump revoked from Joe Biden the executive orders that aimed to prevent discrimination based on sexual orientation and gender on his first day after returning to the White House.
He also signed an order saying that there are only two genders: male and female. On passports, Americans could no longer choose “X” as a gender.
David McIntyre, the operating chief of DoubleZero, said that Solana’s ad was “horrendous” and asked why Solana didn’t “keep the message positive instead of putting down people and making fun of serious cultural issues.”
On X, co-founder of the Solana development platform Helius, Nicolas Pennie said that “virtue signalling will always be cringe regardless of political ideology.”
Others who first supported the advertisement have also withdrawn their backing because of the criticism.
Crypto Firms and Political Influence
Crypto companies spent $134 million on the 2024 US elections, which makes people worry about their ability to have an impact.
In an X post, Tushar Jain, co-founder of Multicoin Capital, said that he deleted his first post praising the ad “after some reflection.”
He had said before that the ad was “brave and risky” and that including former Vice President Kamala Harris playing the role of the therapist was ‘the only thing that could have improved it”.
The ad could have sent a message “without alienating a portion of the audience,” Jain said in his statement retracting the ad. He said it would have been more effective to “focus on deeper culture war issues like the failings of the oppressor-oppressed worldview, not surface culture war issues like pronouns.”
