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Tesla’s (NASDAQ: TSLA) market presence in Europe is facing significant hurdles as the company’s share fell to 1.8% in February 2025, a notable drop from 2.8% in the previous year. This decline, marked by a sales reduction of over 42.6% year-to-date, is largely attributed to the intensifying competition from other automakers and broader economic challenges.
In this environment, Tesla’s CEO, Elon Musk, has also been embroiled in political controversies within Europe, which may have further affected the brand’s appeal and sales performance. As the company gears up for the release of the new Model Y mid-size SUV, these factors could influence its future market strategies.
Tesla Share Drops in Europe’s Growing BEV Market
Despite Tesla’s recent setbacks, the overall battery electric vehicle (BEV) market in Europe is experiencing robust growth. Sales of BEVs rose by 26.1% compared to February 2024, driven by stringent EU emission targets and the introduction of more affordable electric models.
This surge in demand highlights a shift towards sustainable transportation, with European consumers increasingly opting for electric vehicles. The EU is also contemplating adjustments to emission targets, potentially allowing a three-year averaging of fleet emissions. Such regulatory changes could impact Tesla’s strategy, particularly in relation to its practice of selling carbon credits to other automakers.
In the competitive landscape, other major car manufacturers like Volkswagen and Renault have reported sales increases, contrasting with Tesla’s decline. Meanwhile, Stellantis has faced a downturn in sales, and Chinese brands such as SAIC Motor and Geely-owned Volvo have encountered mixed outcomes, partly due to EU tariffs.
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TSLA Stock Brief
Tesla’s stock has experienced notable fluctuations, with a previous close at $278.39 and an opening price of $283.50. The current trading price stands at $273.19, with a day low of $271.28 and a high of $283.585.
Over the past year, Tesla’s stock has seen a wide range, from a low of $138.80 to a high of $488.54. The company’s market cap is valued at $878.72 billion, and it maintains a beta of 2.507, indicating a high level of volatility compared to the broader market.
From an investment perspective, Tesla’s financial metrics present a mixed picture. The trailing P/E ratio is 134.57635, with a forward P/E of 84.3179, reflecting high growth expectations. The company’s debt to equity ratio stands at 18.489, and it maintains healthy liquidity with a quick ratio of 1.427 and a current ratio of 2.025.
Analysts have issued a “Hold” recommendation, with a target mean price of $335.6064. Recent closing prices illustrate the stock’s volatility, with a notable increase from $225.31 on March 18, 2025, to $278.39 on March 24, 2025.
Disclaimer: The author does not hold or have a position in any securities discussed in the article. All stock prices were quoted at the time of writing.
About the author
Tim Fries is the cofounder of The Tokenist. He has a B. Sc. in Mechanical Engineering from the University of Michigan, and an MBA from the University of Chicago Booth School of Business. Tim served as a Senior Associate on the investment team at RW Baird’s US Private Equity division, and is also the co-founder of Protective Technologies Capital, an investment firm specializing in sensing, protection and control solutions.
