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- VeBetterDAO introduces a Visa card to make B3TR tokens spendable in real-world transactions, promoting daily token utility.
- A 1M B3TR incentive rewards early card adopters, aiming to boost usage and test mainstream adoption of blockchain payments.
VeBetterDAO, a protocol within the VeChain network, has proposed the introduction of a Visa card designed to make its native B3TR token spendable in everyday scenarios. The effort aims to increase real-world token usage by enabling users to top up their cards with B3TR and transact at any merchant that accepts Visa.
#Vechain X VISA
— Sebastian_ROK Ⓥ
(@PERE_Mainz) April 3, 2025
The move is part of VeBetterDAO’s broader strategy to enhance the functionality and relevance of its token ecosystem by offering users the ability to interact with both decentralized and conventional payment systems. With the proposed Visa card, B3TR holders can shift from solely on-chain interactions to integrated financial activity that reflects daily consumer behavior.
The proposed program includes a one-time card issuance fee of approximately $30. While the fee is necessary to facilitate onboarding, VeBetterDAO has proposed an incentive package to ease the cost burden and encourage early adoption.
The voucher program outlines the allocation of 1,000,000 B3TR from the VeBetterDAO treasury. These tokens will reward the first 5,000 users who activate their Visa cards, with each eligible participant receiving 200 B3TR. The rewards will be credited directly to the Visa card accounts by the card issuer, making them immediately available for spending or withdrawal to a blockchain wallet.
The rewards are scheduled to be distributed monthly. At the beginning of each month, the card issuer will tally the number of new card activations from the previous month and distribute the corresponding B3TR rewards to the qualifying users.
Program Objectives and Utility Impact
The program’s primary goal is to improve the usability of the B3TR token beyond on-chain platforms. By linking B3TR to a globally accepted payment network, the initiative seeks to elevate the token’s relevance in everyday transactions. Users will be able to make payments, both in-store and online, using B3TR via the Visa card.
Additionally, the incentive structure also functions as a test mechanism for gauging user interest and adoption trends. By tracking engagement levels during the early stages of the rollout, VeBetterDAO can assess the viability of future utility-based initiatives and make data-informed adjustments.
Proposal Governance and Timeline
The proposal requires community approval before implementation. If the community votes in favor, the Visa card program and its incentive mechanism will launch alongside the card’s official release. Rewards will begin distribution during the following monthly cycle, with the card issuer handling all activation verification and token disbursement details.
The VeChain Foundation stated that the goal is to create a direct link between decentralized rewards and tangible value, making token ownership more practical for a broader user base.
This campaign reflects a growing trend within blockchain projects to provide real-world applications for their native tokens. VeBetterDAO joins a list of projects exploring hybrid financial solutions that offer convenience without abandoning decentralization principles by offering a bridge between token economies and traditional payment infrastructure.
