7 Possible Uses of Chatbots in the Banking Industry

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  • Chatbots are AI-powered computer programs that can have conversations with users, providing fast and efficient support. In banking, chatbots have the potential to transform how customers communicate with their banks.
There are 7 different ways that chatbots can potentially be used in banking:

1. Customer service: Chatbots can provide 24/7 customer support and assistance with common banking queries, such as checking account balances or resetting passwords.

2. Account management: Chatbots can help customers manage their accounts, including scheduling payments, setting up automatic transfers, and tracking expenses.

3. Fraud detection: Chatbots can monitor account activity and identify potential instances of fraud, alerting customers and initiating necessary actions to protect their accounts.

4. Personalized banking advice: Chatbots can use machine learning to analyze a customer’s financial behavior and provide personalized banking advice and recommendations.

5. Loan applications: Chatbots can guide customers through the loan application process, providing step-by-step instructions and answering questions along the way.

6. Investment management: Chatbots can assist customers in managing their investments by providing real-time market updates and customized investment recommendations.

7. Financial education: Chatbots can provide financial education and literacy resources to customers, helping them to better understand and manage their finances.

Customer service:

Chatbots are becoming more common in banking as a way to offer effective and affordable customer service. Customers can engage with chatbots to receive information regarding their banking-related inquiries and to resolve issues related to their accounts, transactions or products. Additionally, chatbots can be customized to provide tailored answers to customers, enhancing their overall experience.

Chatbots are always available to assist customers, regardless of the time of day. This eliminates the need to wait for a human customer service representative, resulting in shorter wait times and higher customer satisfaction.

In addition, chatbots have the ability to manage numerous inquiries at once, which makes them efficient in handling a large volume of customer requests. This can save banks both time and money, as they may require fewer customer service representatives. For example, Bank of America’s virtual assistant, Erica, can assist customers with various tasks, including checking account balances, transferring money, and contesting charges.

Account management:

Chatbots in banking can assist customers in managing their accounts by giving them updates on their account balance, setting up automatic payments, and updating their personal information. One such example is Wells Fargo’s chatbot, Greenhouse, which can provide account balance information, set up payments, and monitor spending habits.

Fraud prevention:

Chatbots can help prevent fraud in the banking industry by monitoring customer behavior and transactions in real-time. This can help detect suspicious activity and alert customers in case of unusual transactions.

Chatbots can also help customers report fraudulent activity and offer guidance on the necessary steps to take. This can help banks improve their fraud prevention methods and minimize financial risks. Mastercard’s chatbot, Kai, for example, can identify suspicious activity and warn customers about possible fraud attempts on their accounts.

Personal finance:

In addition to banking-related queries, chatbots can also help users with personal finance tasks, such as budgeting, financial advice, and investment guidance. By analyzing a user’s spending habits and financial goals, chatbots can offer personalized recommendations and help users keep track of their expenses and savings. For example, a chatbot could assist a user in setting a budget and send reminders when they are nearing their spending limit in a specific category.

Chatbots can help users find the most suitable financial products such as loans, insurance policies, and credit cards, by comparing different options and offering personalized recommendations based on the user’s requirements. For example, Cleo AI’s chatbot, Cleo, can suggest ways to save money and track a user’s spending patterns.

Loan applications:

Chatbots can help customers in applying for loans by guiding them through the process, providing real-time updates and answering queries around the clock. This can speed up the application process, reduce errors and processing times, and lead to faster loan approvals. Additionally, chatbots can help in collecting required documentation and verifying user information, further simplifying the loan application process.

Moreover, chatbots can analyze a user’s financial status using natural language processing (NLP) and suggest suitable loan options based on their eligibility. HSBC’s Jade chatbot can help customers apply for personal loans and mortgages by assisting with the application process and collecting the required information.

Investment Management:

Chatbots can suggest investment strategies and portfolio management based on a customer’s investment goals, preferences, and risk tolerance. Wealthfront’s chatbot, for instance, offers personalized investment advice and portfolio management recommendations to their customers.

Financial Education:

Chatbots can market banking products and services to customers and help them open new accounts or upgrade their existing ones, providing personalized recommendations based on their needs and financial profiles. For example, Ally Bank’s chatbot, Ally Assist, can provide personalized suggestions and help customers open new accounts or upgrade their existing ones.