EverWonder Studio and BZ Entertainment made the announcement today that Crypto.com has secured title sponsorship for the eagerly anticipated Crypto.com Showdown. This event is scheduled to take place in Las Vegas on December 17, 2024, and it will feature PGA Tour players Rory McIlroy and Scottie Scheffler competing against LIV Golf players Bryson DeChambeau and Brooks Koepka. When it comes to a big golf tournament with a purse of many millions of dollars, this will be the first time that the CRO cryptocurrency will be utilized to pay out prizes.
Kris Marzalek, CEO Crypto.com stated:
“Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency and today’s announcement is our latest effort by introducing the world’s first major golf tournament with a purse in CRO cryptocurrency. This is testament to our confidence in the future of the U.S. crypto market and the power of sports to bring fans to the most licensed crypto platform in the world – Crypto.com.”
BZ Entertainment, under the direction of renowned producer Bryan Zuriff, and EverWonder company, an independent content studio headed by Ian Orefice and backed by Jeff Zucker’s RedBird IMI, collaborated to develop the Crypto.com Showdown.
Kris Marzalek, CEO Crypto.com added:
“Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency and today’s announcement is our latest effort by introducing the world’s first major golf tournament with a purse in CRO cryptocurrency. This is testament to our confidence in the future of the U.S. crypto market and the power of sports to bring fans to the most licensed crypto platform in the world – Crypto.com.”
Steven Kalifowitz, Chief Marketing Officer at Crypto.com said:
“At Crypto.com, we look for ‘firsts.’ The first crypto company to put our name on an iconic arena, The Crypto.comArena. The first to be a global sponsor for Formula 1, UFC, and the FIFA World Cup. Now, we will be the first to host a major golf tournament with the world’s top ranked players from LIV and the PGA Tour teeing off for a world’s first purse in CRO cryptocurrency.”
Bryson DeChambeau stated:
“The Showdown has been about innovation from the beginning and our commitment to delivering the best entertainment possible for the fans by uniting our sport. It is beyond exciting to have Crypto.com now on board to provide a true first with a crypto currency based prize purse.”
Within the realm of the sports and entertainment sector, this is the most recent landmark partnership that Crypto.com has established. Crypto.com has become one of the most well-known brands in the world, with over 100 million users, thanks to its collaborations with prominent figures, venues, and events. Some of them include Formula One, the Ultimate Fighting Championship (UFC), the UEFA Champions League, and the renowned Crypto.com Arena in Los Angeles. This development is followed by the release of Crypto.com’s Roadmap, which provides an overview of the company’s ongoing development as it continues to carry out its most significant product enhancements and launches.
