Blockchain-Ads is one of the top programmatic advertising networks tailored specifically for the crypto and gaming industries. Combining algorithmic targeting with a data management platform, Blockchain-Ads enables advertisers to deliver personalized ad experiences.
If you’re in the crypto or blockchain space and looking for an ad network with a track record, Blockchain-Ads is worth a closer look. It’s not just an ad network; it’s more like a data management platform with its own ad network.
We have dug into what makes this platform stand out, and here’s what we’ve found.
What Makes Blockchain-Ads Different?
First off, let’s talk about targeting. Blockchain-Ads uses some pretty advanced algorithmic targeting that’s on par with big names like Google Ads and Facebook Ads. It isn’t just marketing fluff—they’re genuinely using blockchain data to determine what users are interested in and showing them ads that match.
So, instead of just plastering ads all over the place, your ads are actually reaching people who care about what you’re offering. Unlike most other crypto ad networks that just rely on the content of the webpage (contextual ads), this platform takes it a step further.
The Programmatic Edge
Another big plus for Blockchain-Ads.com is its programmatic advertising. In simple terms, it means serving ads to a very specific audience consistently.
They target users based on their blockchain-related activities.
So, it doesn’t really matter which sites they visit; as long as they fall under the ideal audience, they will be served relevant ads.
That could be a game-changer if you’re looking to zero in on a specific audience within the crypto world.
Big Names Are Using It
It’s also worth noting that some of the biggest players in the crypto industry are using Blockchain-Ads. We’re talking about companies like Binance, OKX, Coinbase, and Crypto.com. That’s a pretty solid endorsement. These brands are known for their big budgets and strict demands, so if they’re trusting this platform, it’s a good sign.
Compliance and Security Are Covered
Now, if you’re wondering about compliance and security, Blockchain-Ads also seems to have that locked down. They have a pretty strict process for qualifying advertisers and publishers, so they’re not just letting anyone in. Plus, they’re compliant with major regulations like GDPR in Europe and CCPA in the US, which is reassuring.
They’re also using Zk and MPC technology for data storage. Without getting too technical, this basically means all your data is kept anonymous, which is a nice peace-of-mind feature in the digital age.
Pricing and cost
Blockchain-Ads caters to a wide range of advertisers, with an average monthly spend of $50K. The platform requires a minimum deposit of $10K to activate an account, ensuring advertisers can leverage the advanced targeting capabilities and deliver optimal performance.
Payment Models:
- The platform primarily operates on a CPM (Cost Per Thousand Impressions) basis. However, it offers CPC (Cost Per Click) and CPA (Cost Per Acquisition) payment models in certain cases, depending on whether the advertiser meets specific qualification criteria.
Qualification and Management:
- There is an extensive qualification process for advertisers, ensuring that only the most suitable brands utilize the platform. Most advertisers work with one of Blockchain-Ads’s certified marketing partners to manage their campaigns, which may incur an additional management fee on top of the ad spend.
This pricing structure reflects the platform’s focus on delivering high-value campaigns for advertisers serious about reaching their target audiences in the crypto space.
Final Thoughts
All in all, Blockchain-Ads looks like a solid option if you’re serious about advertising in the crypto space. The only downside is that the platform performs best when using large datasets, meaning you require a significant budget to make a noticeable impact on your user growth and acquisition plans.
The platform’s focus on advanced targeting and programmatic ads sets it apart from a lot of the competition. So it comes with a cost.
To sum it up, Blockchain-Ads is particularly good if you’ve got a decent budget and you’re looking to really hone in on a specific audience.
If you’re thinking about giving it a try, it seems like a pretty smart move.
