Twitch has introduced a major update of the clipping feature which enables single media creators to create and share vertical videos easily. This particular tool is aimed at helping streamers reduce the workload of creating content for other platforms like YouTube shorts and Facebook reels.
The update shared through the posts on the Twitch blog and social media channels, is centered on bringing new tools into the platform. At the heart of the update is the functionality that allows the creation of vertical (portrait) versions of other videos or clips automatically. This improvement comes as a response to the growing relevance of short videos and seeks to help streamers better interact with fans on various social media channels.
Streamers are creating vertical clips for easy sharing
The enhanced clip editor is one of the main components of this update which allows editing of both the horizontal and the vertical versions of the clip simultaneously. Streamers can precisely edit those segments that they wish to edit and can even incorporate a second camera that can be placed above the surface of the gameplay in vertical mode. It is anticipated that this dual-editing facility will eliminate the inconvenience to creators to a certain extent when creating content to promote their content across different social media sites.
Twitch also announced that, among other enhancements, it will allow users to share content directly on YouTube and TikTok in the future. This development comes at a time when Twitch is facing stiff competition from other platforms, as YouTube begins to expand more into streaming and newcomers like Kick are gaining popularity in the market.
Streamers raise concerns as Twitch updates its features
Although the new update incorporated new features, it has also created some concerns within the steaming community. Twitch has warned that creators might see fewer clips because of the additional actions that will be made in clip publication. Therefore, to control this issue, Twitch is rolling out a ‘Clips carousel’ on the streamers’ dashboards. This feature will enable content creators to be able to locate the clips with the highest viewership easily thus assisting in content visibility.
The other issue that has caused a lot of friction and debate is the deletion of the ‘channel name overlay’ from the embedded clips. Some content creators have shown concerns about this deletion worrying that it could affect brand recognition. Twitch is working on a solution to integrate back this feature in a better way in response to these concerns.
