Key Points
- Automobili Lamborghini, Animoca Brands, and Motorverse will launch the Fast ForWorld immersive gaming experience.
- Fast ForWorld is designed, developed, and deployed by Gravitaslabs.
In an official press release dated October 2, Automobili Lamborghini and Animoca Brands announced the details of their new partnership to shape the future of immersive brand engagement in the automotive industry.
Automobili Lamborghini was founded in 1963 and it’s an iconic name in luxury super sports car production. Animoca Brands is a company advancing digital property rights for gaming and the metaverse.
The two companies will mix their digital and physical ecosystems to deliver innovative and immersive experiences, along with extended loyalty for their fans and customers via an upcoming platform called Fast ForWorld.
Fast ForWorld Immersive Platform
This partnership is Automobili Lamborghini’s first interoperable blockchain-based implementation of their vehicles into gaming.
The new deal is set to create an immersive platform, Fast ForWorld, aimed at fans, gamers, and owners who will be able to experiment, play, interact, and collect digital collectibles while at the same time, getting rewards for their engagement.
The Fast ForWorld platform will work with Motorverse, a global ecosystem and community for digital vehicles, racing games, and motorsport culture developed by Animoca Brands.
The platform is aimed to deliver an original gaming experience with interoperable digital car collectibles.
Key features of the new platform include the following:
- Players will be able to buy, sell, own, and drive Lamborghini’s super sports cars within a range of Motorverse games.
- These sports cars will be introduced as interoperable digital assets, accessible across various gaming platforms from launch.
The gaming platforms include:
- Torque Drift 2 – An immersive motorsport game set in an alternate reality modern-day Japan
- REVV Racing – An arcade simulation car racing blockchain-based game developed by Animoca Brands
- Motorverse Hub – An ecosystem where users gain access to real-world utilities, including in-person racing events and partner loyalty programs
- Fast ForWorld’s proprietary experience
Fast ForWorld is developed, designed, and deployed by Gravitaslabs, a tech company, and creative studio working with iconic global brands to define and execute their digital and Web3 strategies.
Gravitaslabs supports companies across automotive, entertainment, sports, and fashion to:
- Create and deploy gamified, immersive marketing platforms and digital experiences
- Build games
- Develop engaged communities
Lamborghini’s Hub for Digital Engagement and Web3 Initiatives
Fast ForWorld is set to become Lamborghini’s hub for digital engagement and Web3 initiatives. It will also be an ecosystem for fans and partners to explore new experiences and benefits.
The platform’s first version will go live on November 7th, 2024.
Fast ForWorld’s v1 will have key elements including:
- A 3D wallet for storing users’ digital items
- Interoperable features for users to interact and play with their cars
Accessing the Fast ForWorld platform will require fans to secure the first-ever digital super sports car – a Lamborghini Revuelto. This car will be the entry key to an interoperable ecosystem.
The Revuelto is bundled with the Fast ForWorld Genesis Capsule, which unlocks exclusive benefits within the platform and beyond.
Each digital Revuelto is unique to its holder, and this means that combined features are exclusive to each model.
