Bitwise, an asset manager known for its Spot Bitcoin ETF, has launched a new campaign to support Ethereum (ETH) development through NFT minting. This move marks Bitwise’s expanded involvement in the crypto world, introducing mintable Ethereum NFTs.
They’re also promoting Ethereum against traditional finance, allowing the campaign to be minted as NFTs to raise funds for Ethereum’s development and benefit stakeholders in the ecosystem.
Bitwise Launches Ethereum Campaign and NFT Minting Opportunity
Bitwise has unveiled its latest addition to the crypto suite with a national TV spot highlighting Ethereum’s capabilities compared to traditional finance. The campaign, titled “Big Finance Sleeps,” portrays Ethereum as a dynamic and available alternative. This commercial is groundbreaking as it is the first national TV spot available for minting as an NFT, allowing collectors to own a piece of crypto history.
Source: X
According to Bitwise, 50% of the proceeds from the NFT sales will support Ethereum open-source developers through the Protocol Guild, while the remaining 50% will go to the actors involved in the commercial. This initiative underscores Ethereum’s ability to provide fair compensation and transparency for creators.
Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing, emphasized the campaign’s goal of showcasing Ethereum’s versatility and potential to disrupt the status quo. She highlighted Ethereum’s contrast with legacy financial and tech platforms, illustrating its efficiency and innovative capabilities in a compelling manner. Bitwise aims not only to raise awareness but also to demonstrate Ethereum’s groundbreaking potential with a crypto-native ethos.
Bitwise Pursues Ethereum ETF Amid SEC Review
Bitwise continues to advance its Ethereum ETF initiative, having recently filed an amended spot Ethereum ETF S-1. The firm disclosed a $2.5 million seed investment and noted Pantera’s commitment to invest $100 million in the Ether ETF.
Similar to other applicants seeking to launch spot Ethereum ETFs, Bitwise is awaiting approval from the United States Securities and Exchange Commission (SEC). The SEC’s decision will determine the future availability of Ethereum ETF trading, a significant development in the crypto investment landscape.
Important:Â Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.
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