Singapore, Singapore, November 4th, 2024, Chainwire
Blockchain-Ads, a premium ad network known for targeting crypto-savvy audiences, has launched its official Partner Program, welcoming LeanMarketing-Crypto (LM-Crypto) as a certified partner.
As part of the Partner Program, LM-Crypto will manage campaigns on Blockchain-Ads for clients across industries, leveraging Blockchain-Ads’ powerful targeting tools. Marko explains, “This isn’t just another ad network; it’s a unique programmatic solution with on-chain targeting capabilities that can reach crypto audiences with unprecedented precision.”
Blockchain-Ads Capabilities
Blockchain-Ads has introduced Web3 Cookie technology, which uses on-chain behavior to build highly specific audience profiles. Here’s what this means for advertisers: campaigns can be segmented based on blockchains users interact with, wallets they own, and even tokens in their portfolios.
“There are also options for targeting by portfolio balance or even competitor smart contracts,” adds Marko, “which means if a brand knows who they want to reach, Blockchain-Ads likely has the data to make it happen.” With over 9,000 publisher websites and 1 billion ad impressions daily, the platform offers an impressive reach that’s hard to match.
How Blockchain-Ads Partner Program Work
Blockchain-Ads runs on a self-service platform, allowing marketers to set up campaigns quickly. However, as Marko explains, partners like LM-Crypto can take it further by managing campaigns through Blockchain-Ads’ dedicated media team. Advertisers have options to set objectives based on Awareness, Consideration, or Conversion, with Blockchain-Ads’ AI-powered assistant streamlining setup.
One advantage of the Partner Program is access to exclusive analytics tools and a unique pixel for tracking campaign performance and conversions. “It’s pretty much plug-and-play,” Marko notes, “but with enough customization for those wanting precise targeting.”
Who Uses Blockchain-Ads?
Blockchain-Ads has been widely adopted by brands across industries that support crypto payments, including major names like Binance, OKX, and Coinbase.
According to Marko, “We’re seeing everyone from exchanges to Web3 projects using Blockchain-Ads to reach crypto enthusiasts.” LM-Crypto is one of the 50+ certified agencies managing client campaigns on the platform, alongside partners like AlphaGrowth and SocialKick.
Pricing Structure
For those considering Blockchain-Ads, it’s essential to note the platform’s minimum ad spend of $10,000 and average monthly spend of $40K-$50K among current advertisers. “It’s built for companies with significant budgets, and it’s worth it,” says Marko. Blockchain-Ads supports CPC (Cost Per Click) and CPM (Cost Per Mille) models, giving clients flexibility in how they structure campaigns.
Key Advantages and Considerations
Blockchain-Ads’ platform offers several unique benefits, as well as some factors to consider:
Advantages:
- Unique targeting capabilities based on on-chain activity and wallet ownership.
- Pre-built retargeting and lookalike audience features.
- Improved campaign performance with increased data over time.
Considerations:
- The platform’s interface may present a learning curve, particularly for new users unfamiliar with Web3 targeting.
- Primarily geared toward large-scale advertisers with significant budgets.
Comparison with Competing Ad Networks
Blockchain-Ads distinguishes itself from other ad networks such as Google Ads, Taboola, and Coinzilla by offering unique blockchain-specific targeting options. Where Google Ads focuses on search and display ads and Taboola on content recommendation, Blockchain-Ads leverages on-chain profiling and Web3 targeting. While Coinzilla may appeal to smaller advertisers through geo-targeting and contextual ads, Blockchain-Ads serves advertisers looking to engage with blockchain-oriented audiences at scale.
For advertisers who need blockchain-specific targeting, Blockchain-Ads offers distinct advantages, though other networks like Coinzilla might be better suited for smaller budgets.
Conclusion
As a certified partner, LM-Crypto sees Blockchain-Ads as an ideal choice for companies serious about reaching crypto audiences. While the platform has areas for improvement, such as user interface enhancements, the high cost for entry and high minimum budgets, and the strict qualification process, its on-chain targeting capabilities provide meaningful value.
“Expectations vs. reality?” Marko asks. “Blockchain-Ads, can get expensive for some smaller advertisers but actually deliver what it promises—highly engaged Web3 traffic that fits perfectly for large-scale campaigns.”
For companies seeking a reliable, effective ad network in the crypto space, Blockchain-Ads is definitely worth considering. As the Partner Program grows, LM-Crypto and other certified agencies look forward to helping clients tap into Blockchain-Ads’ robust ad network.
About Blockchain-Ads
Blockchain-Ads is a specialized advertising network designed for brands that support cryptocurrency payments. Leveraging Web3 Cookie technology, the platform enables advertisers to target audiences based on on-chain behaviors, wallet holdings, and blockchain interactions. Trusted by leading names in crypto and supported by over 50 certified marketing agencies, Blockchain-Ads provides robust targeting capabilities for campaigns seeking to reach engaged crypto users. With a network of 9,000 publisher websites and the ability to deliver up to 6 billion impressions daily, Blockchain-Ads supports a wide range of campaign objectives, from awareness to conversion.
Contact
Marko Bennett
Lean Marketing-Crypto
[email protected]
