Chiliz, the sports-focused blockchain platform, has teamed up with South Korea’s internet giant, Naver, to launch the Naver Pay Wallet, the country’s first non-custodial digital assets wallet. The Naver Pay Wallet is a pioneering venture to transform how digital assets are managed and utilized by over 33 million Naver users.
Built on the Chiliz Chain, the wallet offers users direct control over their private keys and digital assets, ensuring a high level of security and autonomy. This collaboration represents a fusion of Naver’s extensive reach and Chiliz’s expertise in blockchain technology, setting a new standard for digital asset management in South Korea.
Exclusive Launch Events and User Engagement
Chiliz and Naver have announced a series of exclusive events to celebrate the Naver Pay Wallet’s launch. From August 30 to September 6, 2024, users who open a Naver Pay Wallet stand a chance to win VIP tickets to European football matches, along with luxurious travel packages. Additionally, applicants will receive commemorative NFTs minted on the Chiliz Chain, further incentivizing participation.
The official launch event, slated for October 1, 2024, will see 50 lucky winners from South Korea receive VIP match tickets and NFTs, alongside a luxurious European travel package to witness matches featuring top football clubs. This initiative not only promotes the adoption of the Naver Pay Wallet but also strengthens Chiliz’s position in the global sports and entertainment blockchain sector.
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Chiliz’s CEO, Alexandre Dreyfus, emphasized the wallet’s focus on utility and loyalty, rather than being a typical crypto wallet. He highlighted that the Naver Pay Wallet is designed to serve tech-savvy South Koreans, particularly those interested in exploring blockchain technology within the realms of sports, entertainment, and digital assets.
Chiliz’s Strategic Moves in 2024
This partnership with Naver Pay is the latest in a series of strategic moves by Chiliz in 2024. Earlier this year, Chiliz integrated the Rarible Protocol into its blockchain, empowering developers to create SportFi dApps on the Chiliz Chain. This collaboration simplified the creation of sports-focused NFT applications, further enhancing fan engagement with sports teams and brands.
Moreover, Chiliz unveiled a new inflationary tokenomics model in February 2024, onboarding Paris Saint-Germain (PSG) as a blockchain validator. The updated model introduced dynamic inflation and a perpetual burn mechanism, incentivizing participation in governance and security while fostering long-term sustainability.
