In what is a massive development for the meme coin, the Floki ecosystem has signed a major partnership with English Premier League teams. Indeed, both the FLOKI token and the Valhalla game will be featured as a key uniform sponsor. Moreover, it will appear across various stadium screens.
The move is another huge step for crypto. The connection between sports and Web3 has been undeniable, with increased sponsorships taking place in recent weeks. Just last week, cryptocurrency exchange Crypto.com signed an exclusive deal with the UEFA Champions League.
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There is no understating of the global popularity of football. Moreover, at the top of the sport stands the English Premier League. According to data from TransferMarkt, it is the most valuable football league on the planet. Featuring 20 teams, it is renowned for its competition and talent.
With more than 1.87 billion people following the league, crypto is set to get a massive boost. Indeed, Floki has signed a massive deal with various English Premier League teams. Specifically, the crypto will partner with both Nottingham Forest and Sunderland.
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The ecosystem will be the back-of-shirt sponsor for Sunderland, with FLOKI being the official cryptocurrency partner of Nottingham Forest. A Floki team member told CoinDesk the teams and the token have “a potential multi-year agreement and a minimum one-year/season deal.”
“Regarding the benefits to Floki holders, there are many, such as increased brand awareness and recognition as well as the exposure of our ecosystem and community.” FLOKI has already surged 10% today, according to CoinGecko. The crypto is also up more than 561% compared to this time last year.
