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Jesse Pollak, the creator behind Ethereum Layer 2 blockchain Base, has taken on a bigger role at Coinbase, officially stepping into leadership while simultaneously heading Coinbase Wallet. Pollak’s dual role could have a major impact on improving the user experience in the crypto space, a key factor in driving adoption.
Pollak will continue overseeing Base while expanding his influence within Coinbase, aiming to integrate Coinbase Wallet and Base more closely, which many in the industry see as a strategic move to simplify on-chain activity for users.
Improving User Experience for Mass Adoption
Pollak’s announcement has sparked optimism within the crypto community. By bringing together Coinbase Wallet and Base, the company aims to tackle a critical issue in the space: creating an intuitive user experience (UX) that bridges the gap between off-chain and on-chain activities.
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Jacob Horne, founder of media-focused blockchain Zora, expressed enthusiasm for the pairing, suggesting that it could significantly improve how users interact with decentralized finance (DeFi) and blockchain technology.
A pseudonymous analyst also highlighted the potential benefits, stating that this integration could drive mass adoption. The alignment between Base and Coinbase Wallet may simplify how users navigate the complexities of multiple blockchains and decentralized apps (dApps), making crypto more accessible to a broader audience.
Rising Popularity of Coinbase Wallet and Base
Coinbase Wallet, a non-custodial crypto wallet that supports a vast number of coins and dApps across several blockchain networks, is set to benefit from Pollak’s leadership.
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According to Pollak, the wallet will remain focused on serving the entire blockchain ecosystem, supporting networks like Bitcoin, Ethereum, Avalanche, BNB Chain, and Fantom Opera, in an effort to bring billions of people on-chain.
Pollak’s experience at Coinbase is extensive, having led the company’s consumer and retail engineering teams and contributed to the development of Coinbase Pro and Coinbase Wallet. His expanded role comes as Coinbase’s engineering VP, Manish Gupta, exits the company, marking a major leadership shift.
Launched in 2023, Base blockchain has quickly become one of the most popular Ethereum Layer 2 solutions, boasting over 4 million active addresses by mid-October. With more than $7.2 billion in total value locked (TVL) on the protocol, Base is second only to Arbitrum One in the Layer 2 ecosystem. Pollak’s new responsibilities at Coinbase are expected to further fuel this momentum.
