Lamborghini has partnered with Animoca Brands to launch a new platform called Fast ForWorld.
This platform will reportedly allow Lamborghini fans and gamers to own, drive, and collect digital versions of the brand’s iconic cars.
Fans will be able to earn rewards, interact with cars, and experiment with new features in the metaverse.
Lamborghini’s digital expansion
Fast ForWorld will work alongside Animoca’s Motorverse, a community focused on digital vehicles and motorsport games.
The supercars will be integrated into the platform starting in November. Fast ForWorld is designed by Gravitaslabs and will give users access to a 3D wallet to store digital items.
The platform will also have interactive features for Lamborghini car owners to engage with their cars online.
To get started with Fast ForWorld, users will need the digital version of Revuelto supercar. The Revuelto will act as a key to the platform.
Along with the car, users will receive a Fast ForWorld Genesis Capsule.
In the third quarter, Lamborghini reported strong financial performance with a turnover of €691 million and an operating profit of €187 million.
Despite a slight dip in the U.S. market, Lamborghini’s profitability rate remained solid at 27%. The company delivered 2,630 cars during this time, and models like the Revuelto and Urus S were in high demand.
Even though sales dipped slightly, Lamborghini’s order book remained full. The brand also began integrating non-fungible tokens (NFTs) recently.
These NFTs will be included in a gaming ecosystem that is built around Aria Coin, a new meme coin on Solana. Players in a game called “Tap to Earn” will have the chance to win exclusive Lamborghini NFTs.
The presale for Aria raised $1.8 million.
