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Toy giant LEGO Group briefly became the target of a crypto scam, with hackers promoting a fake “LEGO Coin” on its homepage. The crypto scam, which promised “secret rewards” to users who bought the non-existent token, was swiftly removed after being discovered by a vigilant LEGO fan, “ZTBricks,” on X in the early hours of October 5.
Users who clicked the suspicious “Buy Now” button were redirected to a phishing site, raising concerns among LEGO’s loyal customers. However, the crypto scam was short-lived, and the fraudulent message was taken down within 75 minutes of its appearance. LEGO has not released an official public statement on the matter, but reports indicate that the company acted swiftly to resolve the issue.
No Accounts Compromised, Says LEGO
Despite the phishing attempt, LEGO reassured its customers that no user accounts were compromised. According to a statement made to Engadget, the scam was active only briefly, and the company has since addressed the issue. “The issue has been resolved. No user accounts have been compromised, and customers can continue shopping as usual,” a LEGO spokesperson said.
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The crypto scam took place at 3:00 a.m. local time in Billund, Denmark, where LEGO’s headquarters are located. While the company confirmed it is implementing new security measures to prevent future incidents, it remains unclear exactly how the hackers gained access to LEGO’s website.
Crypto Scam Cases on the Rise
The LEGO Coin scam follows a concerning trend in the growing number of cryptocurrency frauds. According to blockchain security firm Scam Sniffer, crypto scam cases resulted in a loss of $127 million in Q3 2024 alone, with $46 million swiped in September. The allure of crypto-based rewards and tokens continues to provide scammers with new opportunities to deceive unsuspecting victims.
Interestingly, LEGO’s involvement with digital assets is not entirely new. In 2021, the company hinted at exploring non-fungible tokens (NFTs) but later removed the post.
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Additionally, LEGO Group’s parent company, KIRKBI, invested $1 billion into Epic Games in 2022, showing its interest in the evolving metaverse space. Though the company has not ventured into crypto itself, this latest incident highlights the dangers of cybersecurity breaches in an increasingly digital world.
