A Sony Group subsidiary is rebranding the local cryptocurrency exchange Amber Japan, which it acquired last August. This move is part of Sony’s broader Web3 strategy, which also includes developing its own public blockchain network.
Japan’s Sony is preparing to launch a new cryptocurrency exchange by revamping the local trading platform WhaleFin, which it acquired last year. This information was announced in a press release on PR Times on Monday.
Sony Rebrands WhaleFin to S.BLOX and Plans Upgrades
WhaleFin has been renamed to S.BLOX Co., and the company plans to work closely with Sony Group’s other businesses to enhance its crypto trading services. According to PR Time’s statement, the revamp will include a redesigned user interface and a new, user-friendly mobile app. The exact launch date for the S.BLOX crypto exchange has not been announced yet.
Originally, the platform was known as DeCurret, a Japanese crypto exchange. It was acquired by Singapore’s Amber Group in 2022. In August 2023, Sony’s wholly-owned subsidiary Quetta Web Co. took over the platform, as noted in a press release from 2022.
Sony Expands Web3 with New Crypto Exchange and Blockchain Projects
Sony is actively expanding its presence in the Web3 space. Sony Network Communications, the conglomerate’s business division, collaborated with Japanese blockchain firm Startale Labs last year to develop Sony’s own public blockchain network.
Sota Watanabe, founder and CEO of Startale Labs, announced on X on Monday that an external director from Startale will lead Sony’s new crypto exchange, although he did not provide additional details.
In addition to these efforts, the PlayStation maker filed a patent last year for a more versatile use of NFTs as in-game assets, which it referred to as “super-fungible tokens.”
Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.
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