Amid regulatory changes, innovation pivots, and strategic company rebrandings, the rapid advancement of blockchain technology has created a wave of adaption globally. As it does so, media companies have been increasingly turning to this technology to address challenges in the media industry. These include the likes of security, efficiency, and transparency.
This blockchain shift occurs in a market estimated at around $2 trillion, creating a whole new world of opportunities for how media content can be developed, distributed, and most importantly, securely monetized. As media companies jump on this bandwagon, it’s crucial to understand and assess the role of firms like AdEx which are pushing for innovation through the integration of blockchain tech.
Blockchain as a Solution
From copyright infringement and advertisement fraud, to an opaque backlog of royalty distribution claims and issues, blockchain technology promises a solution for long-hindering issues in the media industry. The blockchain provides media companies with a decentralized ledger that records transactions in an immutable and transparent way.
The implications of this merging of blockchain tech with media companies means they can track the distribution of their content, ensure that creators and advertisers are compensated, and secure intellectual property rights. This level of property security and transparency has not been possible in the media industry until the introduction of blockchain tech.
AdEx: Blending Blockchain with Media
AdEx Network, a key figure in the blockchain media ecosystem, has proactively been developing solutions designed to suit the most important needs of the media market. Despite its relatively small market capitalization, AdEx demonstrates a resoundingly strong trading volume, indicating a firm foothold in the media market and investor confidence.
AdEx Network is highly notable for its decentralized advertising platform development, a platform which simplifies the connections between advertisers and publishers. Through blockchain tech, AdEx secures ad placements by making them transparent and verifiable, eliminating the common issue faced of advertisement fraud.
With the addition of zero-knowledge (ZK) proofs, AdEx has also enabled the combination of more complex technologies with media companies. These ZK proofs ensure that user data and personal information remains secure and private throughout all transactions, creating trust and security throughout the process.
Media Companies Will Join the Blockchain
The blockchain shift and transition to this technology by media companies is highly anticipated as its a wealth of benefits previously not available to these firms.
Transparency and Trust
The blockchain’s decentralized digital ledger is transparent by nature, allowing for an auditable, unchangeable, and clear trail of media assets and analysable advertisement metrics.
This level of transparency is key for building trust among media company stakeholders, an aspect that often plagues the opaque sector, causing discrepancies in both compensation and data reporting.
Data Security and Privacy-Preservation
Regulations around the world are tightening year-by-year in attempts to establish more security for consumers, but there’s a substantial knock-on effect for media companies. The regulations require higher levels of compliance, meaning data privacy concerns become priority number one.
The blockchain eradicates these concerns, inherently secure and transparent to prevent unauthorized access, ensure data integrity, and can preserve data privacy through ZK proofs.
Cost and Operational Efficiency
The blockchain has the ability to substantially decrease overhead costs, speed up operations, and ensure efficiency throughout. By automating multiple key processes through blockchain tech, media company operations can be simplified and optimized.
Imagine the automation of royalty distribution or the management of intellectual property rights all built on the blockchain. Through smart contracts this is not only possible but can drastically improve speed, trust, and reduce administrative costs from day one.
Revenue Generation
Blockchain tech allows media companies to develop new approaches to generating revenue through the exploration of new business models. These models comprise of advanced technological breakthrough such as the tokenization of assets for easier movement and monitoring.
For example, by tokenizing things such as advertisements or subscription packages, the blockchain bypasses the need for traditional business models and opens the door to more direct support from audiences.
Market Access and Expansion
Entering global markets is a huge milestone for most media companies in the modern world. From navigating regulatory requirements to catering to currency changes and audience preferences, it can quickly become overwhelming.
Through blockchain tech, media companies can immediately access a global market that reduces, and potentially removes, traditional barriers like cross-border currency exchange and transaction fees. These elements make international expansion no more than a few clicks away.
Future Predictions
When considering the current rate of adoption of blockchain technology and its integration by companies from all industries, it’s fair to predict that the media industry’s shift toward this tech will accelerate in the coming years.
As the increasing number of media company success stories emerge and the milestones they achieved through blockchain tech come to light, more media firms will likely adopt this technology.
In the face of the complexities blockchain tech, media companies could turn to other service providers and establish partnerships with blockchain platforms to push toward a more collaborative approach. This method could also prepare for and overcome potential regulatory changes set to be imposed on blockchain technology in the future.
However, as blockchain technology becomes increasingly incorporated into our daily lives, it is expected that more blockchain-favorable regulatory frameworks will be established to nurture this innovation.
What’s Next?
The revolution of blockchain technology is considered by many to still be in its infancy, with the possibilities it holds still waiting to be unlocked in due course.
This is not a passing trend for media companies and with companies like AdEx building infrastructure that could potentially dominate a portion of the $2 trillion market, the media industry is likely to change forever.
