- A $6.93M Trump bet on Polymarket sparks renewed interest in election odds, as influencer promos attract U.S. audiences.
- Polymarket partners with U.S. influencers like @moist and @hoodclips, despite restrictions on U.S. trades, stirring election buzz.
- Betting markets show Trump’s odds dipping as Harris rises, with recent polls adding to the evolving sentiment before Election Day.
A high-stakes $6.93 million bet on Donald Trump winning the 2024 presidential election recently pushed his odds back above 60% on the predictions platform Polymarket. This substantial wager highlights the ongoing surge of election-related bets, as market predictions diverge from traditional polling data. Despite Polymarket’s restrictions on U.S. trades, the company has engaged American influencers to promote its election insights, drawing substantial attention to political betting.
Polymarket’s Marketing Push Sparks Debate
Besides bets on the platform, Polymarket has actively partnered with U.S.-based influencers, including finance bloggers and popular Instagram accounts like @moist, @hoodclips, and @historyinmemes. In September, Polymarket’s senior growth director, Armand Saramout, reached out to these influencers for sponsored content deals, aiming to expand visibility in the U.S.
Although Polymarket claims that this outreach was solely to drive traffic to its site, it’s clear that some U.S.-based bets continue to filter through. This marketing strategy, which includes influencers like Eric Pan from @ericnomics, has led to broader engagement from U.S. visitors.
Polymarket’s spokesman clarified that they were not attempting to encourage U.S. trade. Instead, they focused on promoting data for analysis and awareness. However, content posted by influencers under tags like #PMPartner and #PolymarketPartner often alludes to the election, indirectly stimulating interest in betting activity.
Betting Markets and Election Sentiment
The fluctuations in Trump and Kamala Harris’s betting odds have intensified as the election nears, with Polymarket, Kalshi, and PredictIt presenting varied forecasts. Betting odds in the final days before the election have often deviated from traditional opinion polls.
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While recent surveys indicated a close race, Trump initially held a significant lead on betting platforms. As of Monday, Trump’s odds dipped from a previous 67% on Polymarket to 58%, with Harris’s odds climbing to 53% on PredictIt, shifting the betting landscape.
These betting trends reveal an evolving sentiment in the marketplace, influenced by fluctuating survey results. For instance, a recent Iowa poll unexpectedly placed Harris in the lead, sparking volatility in betting odds. Thus, betting markets consider polls and external indicators to assess candidate strength.
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