Michelin, a tire company, will release a new set of digital collectibles called the “Michelin 3xplorer Club” as non-fungible tokens (NFTs) on the Ethereum blockchain. These NFTs will be available for purchase starting June 15, and only 5,000 of them will be made.
The Michelin food guide might be related to the Michelin 3xplorer Club NFT series.
Michelin is proud and excited to offer a new digital adventure for all the food and adventure enthusiasts out there!
Check out @Michelin3xplore 🤠🍴⛰️#Web3 #NFT pic.twitter.com/nHPtrWwtkr— Michelin (@Michelin) April 25, 2023
Michelin’s NFT Membership Cards to offer exclusive benefits
Michelin, a global tire manufacturer, is launching a new collection of 5,000 non-fungible tokens (NFTs) called the “Michelin 3xplorer Club” on June 15th, which will be created on the Ethereum blockchain. The NFTs might be connected to the famous Michelin food guide. NFT holders will receive special benefits. This news comes from Wu Blockchain.
Michelin will launch the NFT series "Michelin 3xplorer Club", with a total of 5,000 issued, and will start casting on Ethereum on June 15. It may be combined with the famous food list Michelin. Owners of membership cards in NFT format will have privileges in them.…
— Wu Blockchain (@WuBlockchain) April 29, 2023
Michelin recently joined the web3 space by launching the Michelin 3xplorer Club, a community built around an exclusive NFT collection of 5,000 pieces. This move happened a few days before the company’s latest announcement.
Michelin has stated that all members of the Michelin 3xplorer Club will be able to join the community. Members with NFT member cards will receive special privileges. The program shows Michelin’s desire to continue exploring new ideas and creating new experiences with its customers.
- Michelin 3xplorer Club NFTs feature special artwork of the Michelin man
People who join the Michelin 3xplorer Club will possess an exclusive digital artwork that displays the Michelin Man. Additionally, the club will host a lottery and contests so that members can participate in unique activities.
Michelin’s first step in web3 strategy was to launch “Michelin 3xplorer Club” NFT collection. It showed their commitment to offer new experiences to their customers and build stronger relationships with the local community.
Michelin has partnered with different companies for its project, including Goeland Studio, a digital creative agency that focuses on virtual and augmented reality, Exclusive, a firm specializing in creating web3 and metaverse experiences, and getbulldog.xyz, a startup company that concentrates on web3 and NFTs.
