Michelin to Release NFT Series on Ethereum Called Michelin 3xplorer Club

Michelin, a tire company, will release a new set of digital collectibles called the “Michelin 3xplorer Club” as non-fungible tokens (NFTs) on the Ethereum blockchain. These NFTs will be available for purchase starting June 15, and only 5,000 of them will be made.

The Michelin food guide might be related to the Michelin 3xplorer Club NFT series.

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Michelin’s NFT Membership Cards to offer exclusive benefits

Michelin, a global tire manufacturer, is launching a new collection of 5,000 non-fungible tokens (NFTs) called the “Michelin 3xplorer Club” on June 15th, which will be created on the Ethereum blockchain. The NFTs might be connected to the famous Michelin food guide. NFT holders will receive special benefits. This news comes from Wu Blockchain.

Michelin recently joined the web3 space by launching the Michelin 3xplorer Club, a community built around an exclusive NFT collection of 5,000 pieces. This move happened a few days before the company’s latest announcement.

Michelin has stated that all members of the Michelin 3xplorer Club will be able to join the community. Members with NFT member cards will receive special privileges. The program shows Michelin’s desire to continue exploring new ideas and creating new experiences with its customers.

  • Michelin 3xplorer Club NFTs feature special artwork of the Michelin man

People who join the Michelin 3xplorer Club will possess an exclusive digital artwork that displays the Michelin Man. Additionally, the club will host a lottery and contests so that members can participate in unique activities.

Michelin’s first step in web3 strategy was to launch “Michelin 3xplorer Club” NFT collection. It showed their commitment to offer new experiences to their customers and build stronger relationships with the local community.

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Michelin has partnered with different companies for its project, including Goeland Studio, a digital creative agency that focuses on virtual and augmented reality, Exclusive, a firm specializing in creating web3 and metaverse experiences, and getbulldog.xyz, a startup company that concentrates on web3 and NFTs.