Coinbase CEO Brian Armstrong has recognized that the user experience (UX) of their mobile app needs improvement, and he’s seeking feedback from users to address the issues.
Armstrong has committed to addressing the most significant concerns within the next two weeks. Many Coinbase app users have been expressing frustration on social media and app review platforms due to complex interfaces and a clumsy design.
Armstrong’s acknowledgment came during a discussion on X (formerly known as Twitter), where he mentioned that the “Onchain Summer” festival had exposed various flaws in the mobile app.
One thing #OnchainSummer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.
If we face truth, we can get motivated to improve it. These need to be first class experiences, and #OnchainSummer is a great impetus…— Brian Armstrong (@brian_armstrong) August 13, 2023
The festival is a three-week event where Coinbase celebrates art, culture, gaming, and its community to promote its recently launched Base, an Ethereum layer 2 blockchain. During this festival, Coinbase introduces new products, engages in brand activities, and unveils new non-fungible tokens (NFTs) on Base.
This is expected to attract more users compared to other times of the year, resulting in more feedback on the app’s usability. It has also led Coinbase employees to use the app more extensively, giving them firsthand experience of its challenges and frustrations.
According to Armstrong, the event, taking place from August 9 to August 31, has mainly revealed weaknesses in non-fungible tokens, decentralized applications, and the user interface of Layer 2 technology.
CEO Calls for User Input to Enhance Coinbase App
Consequently, the CEO is encouraging users to share their experiences and challenges related to the app by responding to the thread on X. He stated, “If you’re facing any UX issues or encountering problems, provide us with feedback in the replies to this tweet. We’ll aim to address it promptly. Expect rapid updates over the next two weeks for the most significant pain points.”
This call for feedback has led to numerous responses, with one of the most popular suggestions being the inclusion of a credit card on-ramp. Racer, a Friendtech developer, brought up this concern, requesting the addition of this feature to enable swift transactions without the need for a separate account creation.
One thing #OnchainSummer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today. Sorry to say, but true.
If we face truth, we can get motivated to improve it. These need to be first class experiences, and #OnchainSummer is a great impetus…— Brian Armstrong (@brian_armstrong) August 13, 2023
Harj Taggar, a partner at Y Combinator, recommended that Coinbase enhance the link between its mobile app and transaction approval process. Taggar pointed out that the wallet’s Chrome extension could pose issues, sometimes demanding users to log out and log back in to receive transaction approval notifications.
In reply, Armstrong acknowledged facing the same issue and noted that the bug has been more persistent than anticipated.
Challenges with User Experience in Cryptocurrency
User Experience Challenges in the crypto industry have been a persistent concern. Numerous platform users have expressed frustration over the complexities of blockchain-based systems. However, proponents of Web3 technology argue that its focus on the financial sector prioritizes security and accuracy over simplicity.
A Web3 UI/UX designer, 0xDesigner, shared insights on X, noting that Web3 is designed with user-centricity and immutability in mind, which can complicate efforts to streamline processes.
Web2 vs Web3 UX
I was asked by a reporter from a crypto publication about the disparity between web2 and web3 UX. It’s a meaningful line of questioning that isn't covered enough. So I’m going to share some half-baked thoughts in hopes that it triggers more discourse.
Why is…
— 0xDesigner (@0xDesigner) July 12, 2023
Comparing Web2 and Web3, think of Web2 like driving an automatic car—simple and straightforward. In contrast, Web3 is more like driving a manual car, involving gears, clutch, and tachometer monitoring. If not done right, you might damage the car or stall it, illustrating Web3’s complexity.
Another UI designer, Thomas Ling, added that while a Web2 app may show one step of a process, a Web3 app needs to display all steps for users to take action and grasp Web3’s value.
Because of this, Web3 UI/UX designers face limitations in creating an intuitive and user-friendly application, according to Ling.
Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.
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