Meta Partners with Google: Bitcoin ETF Ads on Facebook and Instagram

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Meta and other major social media platforms are actively considering advertising opportunities in the cryptocurrency space, particularly with the recent regulatory clarity.

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Big tech giants are increasingly embracing the cryptocurrency market, with regulated products like Bitcoin ETFs witnessing significant inflows over the past 20 days. Following the recent launch of Bitcoin ETF ads on Google Search and YouTube, other players such as Meta are expected to follow suit.

Potential Shift in Advertising Policies for Bitcoin ETFs

Nate Geraci, President of ETF Store, suggests that Facebook and Instagram may soon allow advertisements for spot Bitcoin Exchange-Traded Funds (ETFs), signaling a possible change in advertising policies on popular social media platforms.

Geraci’s observations indicate that opening up to ads related to spot Bitcoin ETFs could broaden the reach of these products, particularly on platforms like Facebook, known for its significant demographic of older users.

The intersection of cryptocurrency and ETF markets highlights the potential significance of major social media platforms embracing Bitcoin ETF advertisements.

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Moreover, launching Bitcoin ETF ads on platforms like Facebook and Instagram, which have large user bases of millennials and Gen Z, could be particularly intriguing. However, not all platforms may be open to offering crypto ads.

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Meta (NASDAQ: META) Stock Surges After Dividend Announcement

Meta, parent company of Facebook, saw its stock price soar by a remarkable 20% on Friday, February 2, following the announcement of its first dividend payout. The company has authorized $50 billion for share buybacks and declared a quarterly dividend of 50 cents per share.

This surge in stock price comes amidst robust results and strong returns from Meta’s investments in emerging technologies like the “metaverse.” The boost in stock value is expected to enhance investor confidence in Meta, which has faced challenges in recent times. The company’s restructuring efforts have proven successful, with a focus on cost reduction leading to the departure of over 21,000 employees since late 2022. CEO Mark Zuckerberg has dubbed 2023 as the “Year of Efficiency.”

Furthermore, Meta is poised to compete with tech giants such as Microsoft and Alphabet in the AI space. The company has showcased advancements in AI with the introduction of the Llama 2 model, and the upcoming Llama 3 indicates ongoing innovation in this field.

Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.


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