Axie Infinity’s co-founder proposed the idea of retaining Twitter but integrating a crypto wallet called “X” for spending and tipping creators.
Twitter is planning a major rebrand that involves replacing its well-known blue bird logo with an “X.” This change has generated mixed reactions from both regular Twitter users and the crypto community.
Elon Musk tweeted on July 23, suggesting that Twitter might undergo a rebranding to become “X,” signaling its transition towards becoming an “everything app.” The proposed changes include a potential shift to a black color scheme, the removal of Twitter’s blue bird logo, and adopting the name “X,” as indicated in Musk’s tweets and a poll.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023
The website used to access Twitter might also change, as X.com, the online address for Musk’s previous financial services startup, now redirects to Twitter.
Until recently, x.com was a simple website with just the letter “x” displayed, according to the Wayback Machine. Before that, it redirected to Musk’s Boring Company website. In the early 2000s, the URL pointed to PayPal and also displayed eBay’s corporate site for a period.
In March, Musk set up X Corp. as Twitter’s parent company, with the goal of creating a WeChat-like app.
Crypto Twitter Criticizes “Insane” Rebrand Decision
Proposed Twitter rebranding has received mixed reactions from Crypto Twitter users. Twitter has been a significant platform for the crypto community, generating over 1 billion crypto-related tweets between 2020 and 2022. Trust Machines marketing chief, Dan Held, called Twitter “iconic” and criticized Musk’s decision to rebrand as “insane.”
Some individuals have been resistant to the proposed X rebrand. Crypto blogger Tiffany Fong stated she would continue to call it “Twitter,” a sentiment that podcast host Peter McCormack also shared.
I stand with you Tiffany
— Peter McCormack🏴☠️ (@PeterMcCormack) July 23, 2023
Mixed Reactions to Musk’s X Rebranding Proposal
However, there were also some supporters of the idea, noting that Musk’s vision has been to create a super-app since he left PayPal. They referenced Musk’s October tweet, suggesting that his purchase of Twitter was a step towards realizing his vision of creating X.
Others have been sharing their ideas for Musk’s X rebrand. Jeff “Jiho” Zirlin, the co-founder of Axie Infinity, proposed keeping the Twitter name while incorporating a crypto wallet called X, enabling users to spend and tip platform creators.
/imagine
Keep it named twitter. Add a wallet called X. Let people spend and tip. Keep the new creator earnings within the twitter community as a circular economy.
Add bitcoin and eth transfers to the wallet.
Mass adoption. pic.twitter.com/4lcxlPnW15
— Jihoz.ron (@Jihoz_Axie) July 23, 2023
Twitter’s Future “X” App Hints and AI Integration
Twitter CEO Linda Yaccarino hinted about the upcoming “X” app on July 23, mentioning “unlimited interactivity,” support for various media formats, and payments and banking features, which align with Musk’s interest in cryptocurrencies. She also revealed the app’s integration with artificial intelligence, following Musk’s statement on using AI to detect public opinion manipulation.
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
— Linda Yaccarino (@lindayaX) July 23, 2023
The rebranding decision coincides with Musk’s acknowledgment on July 15 that Twitter’s advertising revenue had declined by 50% and the company was burdened with significant debt. The exact timeframe of the revenue drop is unknown.
Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.
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