Attendees at Serbia’s EXIT festival have the opportunity to acquire special hoodies along with NFTs as part of an exclusive offer.
On July 5, SolSea, an NFT platform built on Solana blockchain, announced its collaboration with Coca-Cola’s Serbian division, Coca-Cola Srbija.
As part of the partnership, SolSea will provide merchandise and create non-fungible tokens (NFTs) featuring the branding of Coca-Cola Serbia.
In collaboration with EXIT Festival, an annual summer music event held in Novi Sad, Serbia, the two companies are jointly offering NFTs and merchandise. The festival for 2023 is scheduled to take place from July 6th to July 9th.
SolSea acknowledged a post from the NFT market ALL.ART, which provided more information about the offer. According to ALL.ART, the offer includes a festival installation called the “Magic Mirror.” This installation randomly dresses attendees in merchandise and showcases them in real-time 3D.
To participate, attendees can use their mobile devices to scan a QR code and take a picture of themselves using the Magic Mirror.
The offer consists of 100 exclusive hoodies that are specifically available for VIP members and come with paired NFTs. Additionally, the offer includes short-sleeved and sleeveless shirts, although it is not specified in AllArt’s announcement whether these items are associated with NFTs.
Coca-Cola deeply engaged in the world of NFTs:
The current offer is exclusive to Coca-Cola’s Serbian division, but Coca-Cola has also participated in several other NFT projects in the past.
In July 2021, Coca-Cola conducted an auction of four charity NFTs to celebrate International Friendship Day. These NFTs were created on the Ethereum (ETH) blockchain, as recorded on OpenSea. Additionally, in 2022, Coca-Cola sold a second batch of charity NFTs on the Polygon (MATIC) blockchain to mark the same occasion.
In 2022, Coca-Cola released Pride Month NFTs for charitable purposes. Additionally, its Middle East division collaborated with Crypto.com to offer FIFA World Cup Qatar NFTs.
Several well-known brands like Marvel, Starbucks, and Porsche have joined the NFT space. While some people criticize corporate NFT initiatives as mere money-making attempts, certain sales contribute to charitable causes and offer opportunities for crypto artists and creators.
Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.
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